Client
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Design
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Branding
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Development
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Strategy
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GTM
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Advertising
45% revenue growth without a bigger ad budget
Developing content and collaborations to build a lifestyle, personality and aesthetic for the brand in an otherwise commoditized space.
About the project
This established online retailer of luxury watches looked to build the brand and solidify leadership in the category. Communicating credibility and authenticity was key in the crowded market where price is paramount but getting genuine products is challenging.
Challenges
Balancing short term conversions, product acquisition and brand building.
Among the strategies implemented to increase YoY revenue, we developed a program of integrated marketing partnerships and influencer relationships that produced additional fresh authentic content as well as increased reach across various customer segments. Partnerships with key lifestyle retailers like Goop and Revolve as well as influencer partnerships with talent like Mr. Wonderful, Kevin O’Leary, and unique content platform resulted in millions of new impressions contributing to sales growth.
Summary
Through a frequent and consistent variety of content creation, in both photo and video, a new aesthetic was communicated to identify with a variety of segments with cross interests. Influencer and brand collaborations were also leveraged to bolster credibility and amplify the reach.
+45% COMPANY REVENUE, YEAR OVER YEAR
EMAIL AND SMS REVENUE UP 77% TO $10M IN Q4 2021
EVERY MONTH OF H1 2021 BEAT THE REVENUE GOAL, PEAKING AT 131% OF PLAN
DELIVERABLES
Photo and video assets, including the Watch Talk YouTube series
Brand partnerships with Goop, Revolve, Reformation and Huckberry
Dozens of influencer collaborations, including Kevin O'Leary
Rebuilt lifecycle email and a new SMS program
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Every inquiry gets a personal reply. If there’s a fit, I schedule a 15-minute discovery call, no strings attached. hola@littlemucho.com
