Client
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Design
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Branding
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Developement
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Strategy
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GTM
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Advertising
The Importance of Brand Point Of View
Developing content and collaborations to build a lifestyle, personality and aesthetic for the brand in an otherwise commoditized space.
About the project
This established online retailer of luxury watches looked to build the brand and solidify leadership in the category. Communicating credibility and authenticity was key in the crowded market where price is paramount but getting genuine products is challenging.
Challenges
Balancing short term conversions, product acquisition and brand building.
Among the strategies implemented to increase YoY revenue, we developed a program of integrated marketing partnerships and influencer relationships that produced additional fresh authentic content as well as increased reach across various customer segments. Partnerships with key lifestyle retailers like Goop and Revolve as well as influencer partnerships with talent like Mr. Wonderful, Kevin O’Leary, and unique content platform resulted in millions of new impressions contributing to sales growth.
Summary
Through a frequent and consistent variety of content creation, in both photo and video, a new aesthetic was communicated to identify with a variety of segments with cross interests. Influencer and brand collaborations were also leveraged to bolster credibility and amplify the reach.
Photo and video assets
Brand partnerships
Dozens of Influencer collaborations and content
Among the strategies contributing to a 45% YoY increase in topline revenue.
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