I grow consumer lifestyle brands. For over 20 years I've run e-commerce P&Ls from $5M to $100M, built marketing teams from scratch, launched products globally, and turned underperforming channels into growth machines. I was doing digital and DTC before most companies knew they needed it. The numbers I'm proudest of: 45% year-over-year revenue growth at Bob's Watches on its way to nine figures, where I built a 15-person marketing organization from the ground up. 200% DTC growth at Troy Lee Designs while opening direct e-commerce across Europe from zero. A $55M global e-commerce business at American Apparel across 8 international markets. A near sell-out launch for the Diamond Supply Co. x Basquiat collection with 30M+ impressions. My career spans both sides of the table: in-house brand leader and agency strategist at 160over90 within the Endeavor network. That combination means I can set strategy with a board in the morning and be inside the ad account by afternoon, from paid media and CRM to the AI content and search workflows changing how brands get found. Since 2022 I've run littleMUCHO, a head of marketing and head of e-commerce practice for growth-stage consumer brands. Two of my clients are former employers who came back and hired me again. I'll let that speak for itself. Four years of consulting work has kept me sharp across a dozen brands. It has also reminded me what I miss: going deep with one team and compounding wins over years, not quarters. I'm open to SVP, VP and Sr. Director marketing and e-commerce leadership roles with consumer and lifestyle brands, and always glad to compare notes with people building in consumer. Reach me at john@johneward.com.