CASE STUDY: TROY LEE DESIGNS
INITIATIVES
Re-platformed US and Canada sites
Launched in EU market
Implemented new Google and Social ad program
Implemented Affiliate Marketing
Email ESP Implementation
Build digital team
Integrated Team - Build team with ownership and accountability
Communication Planning - Weekly planning and sync meetings
Global Calendar - Coordinated and consolidated communications
Project Management - Agile Project Management approach to drive functions
Process Implementation - Leverage tools i.e. Asana, Project Briefs, Slack, Google
APPROACH
DELIVERABLES
Asset Management
Brand ID Style Guide
Website Sliders
Social Assets
Display Ads
Email Templates
Over 200% growth YoY during the pandemic
Coordinated launches elevate brand positioning and increases overall sales.
Sales up 20% YoY from Mar/April ‘18 launch vs. Feb/March ‘19 launch with new launches
Bike Helmet sales up 28% YoY and Bike Gear sales up 13% YoY
RESULTS