SERVICES. Fractional and Integrated.

IittleMUCHO is focused on connecting with audiences to move them to action. We know that to move people to action, it is imperative to INFORM, INSPIRE and ENGAGE. People engage in stories and identify with content that connects with them where they are in their lives.

We focus on how to communicate a brand's story that best engages with the desired audience and then activate that audience through the various targeted content created on all available and applicable channels. We then ensure that content is seen through amplification.

LEFT BRAIN

We like data. Our team scours Google Analytics, and marketing tool reports to uncover insights and inform our recommendations to optimize. This is the science paired with the art.

  • We start with a plan that maps to your objectives and considers your customer across the various channels.

    What is the age, gender, location, and income of our audience? This is typically where we begin.

    • Digital Strategy

    • Social Media Strategy

    • Performance Marketing Strategy

    • SEO + SEM

  • It starts with the audience. Clearly defining who we are speaking to will ensure the effectiveness and efficiency of our efforts. It’s hard to hit a target you can’t see.

    Develop the targeted Communication Strategy in consideration of the business objective and target audiences. The communication Strategy will articulate the channels utilized and the associated timing. We will also collaborate on amplifying and planning brand activations and capitalizing on opportunistic activities.

  • Google Analytics, third-party tools, advertising and marketing software reports as well as first-party data are some of our sources for insights.

  • We build an outreach plan to target the customer and achieve the desired outcome. Occasionally we bring in our third party media partner to help in this area.

    • Google Advertising

    • Social Advertising

    • Programmatic

    • Podcasts

    • Connected TV

  • Setting up flows, automations, segements, and campaigns based on a contact strategy. We evaluate customer lifecycles and opportunities for re-contact.

    • ESP setup

    • Email Calendar Planning

    • Customer Management

    • List Building and Hygiene

  • We build a social engagement strategy based on your customer profile and desired objectives.

    • Audience Research

    • Channel Strategy

    • Content Strategy

    • Partnership and Influencer Opportunities

RIGHT BRAIN

Communication requires creativity and discernment to breakthrough and inspire an audience. We study customers and connect with them with engaging and inspired ideas.

  • We craft messages and partnerships for these particular interests and then develop content and creative to best engage them. Does our audience have other interests that intersect and help us connect with them more easily?

    Developing the plan to roll out content channel by channel post by post.

    • Social Content

    • Advertising Content

    • Editorial Content

  • After ensuring we have clearly defined the target audience we then strategize and plan how to best activate them to your desired action(s) through the various channels available. We plan segmented messages and the content carrying the messages, calendar, deliver and optimize. Messages that don’t activate the desired audience, fall short and are just more unnecessary noise.

    The team will create content for the relevant channels using assets from your brand team and or work to develop additional assets as needed for the desired objectives.

    • Content Creation - Instagram, Facebook, TikTok, YouTube, Pinterest, Linked In

    • Asset Creation - Video and Photo

  • We will manage your social channel from posts to engagement and growth.

    • Audience Engagement

    • Channel Management - Instagram, Facebook, TikTok, YouTube, Pinterest, Linked In

    • Audience Growth

  • The team can source new influencers right for the brand and the desired objectives as well as help manage existing relationships.

    • Influencer Sourcing

    • Relationship Management

    • Contract Negotiation

  • As an extension of your marketing team with a solid understanding of your business and customer, we will look for opportunistic relationships with people and other organizations to form partnerships that can extend the reach of the brand.

OUR SCRIPT

DEFINE IDEAL CUSTOMER

What is the demographic and psychographic of our audience? This is typically where we begin.

It starts with the audience. Clearly defining who we are speaking to will ensure the effectiveness and efficiency of our efforts. It’s hard to hit a target you can’t see.

IDENTIFY TARGET CHANNELS

Where and when can we best find this audience? What channels does the brand use currently and does anything need to change?

We look into the data to learn more and ensure our hypothesis’ hold true and to refine our target efforts further.

ENGAGE AUDIENCE

Audiences are seeking to be INFORMED, INSPIRED AND ENGAGED before they activate.

We craft messages and partnerships for these particular interests and then develop content and creative to best engage them.

EXPERTISE

LUXURY

Consumer brands in the luxury category are growing, and many thriving. Our team has experience with major Fortune 100 brands with over $100 million in annual sales, heritage brands re-entering the U.S. market as well as brands beginning to grow.

APPAREL AND FOOTWEAR

Our team has experience in a variety of categories from up and coming trending brands as well as those well-established in the market from luxury to streetwear and both mens and womens.

HOME AND DESIGN

A growing category for us is our work in Home, Architecture, and Interior Design. Our growth and interest in this category is a natural extension of our work in fashion and luxury.