Fractional Head of Marketing & E-Commerce.
@thewestcoastgentleman × littleMUCHO
25+ years scaling consumer brands from startup to 9-figure revenue. Enterprise-level brand strategy, integrated marketing, and e-commerce leadership — without the full-time overhead.
Thoughtfully crafted to elevate what matters most.
How We Work Together
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A complimentary 45-minute conversation to understand your brand's current state, identify opportunities, and determine if there's a mutual fit. No pitch — just honest, strategic thinking about what's possible.
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A deep-dive engagement that produces a comprehensive brand strategy document — defining your positioning, target audience, messaging framework, competitive differentiation, and brand voice. The deliverable is an actionable blueprint your team can execute against immediately.
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A structured go-to-market engagement that maps the full launch strategy for your product, service, or brand — including channel strategy, audience targeting, messaging hierarchy, pricing framework, and a phased execution roadmap. Built for brands ready to move from idea to market with clarity and momentum.
25 Years. 9-Figure Results.
SVP Marketing & E-Commerce, Bob's Watches — scaled to 9-figure revenue with 45% YoY growth. Sr. Director Global Digital, Troy Lee Designs — 200% YoY growth. Fractional HoM, Diamond Supply Co. × Basquiat — sold-out collaboration. VP Strategy, Endeavor/160over90 — 18% ticket revenue growth for Arizona Coyotes. VP E-Commerce, American Apparel — managed $55M P&L. E-Commerce Director, PACSUN — led $60M digital business.
Industries: luxury watches, action sports, streetwear, footwear, fashion, consumer electronics, entertainment. Co-Founder & Partner, littleMUCHO. Education: MA International Relations (in progress), Pepperdine BA International Communications. Based in the American West.
